LOS ANGELES, Calif., USA (Friday, July 25, 2025) - The 2025 Lexus US Open of Surfing Presented by Pacifico welcomes an array of new and returning partners and activations to the nine-day surfing festival in the heart of Surf City, Huntington Beach, Calif, from July 26 through August 3, 2025. The summer beachside event will feature thrilling happenings on the sand for all ages to enjoy. While the action in the water will showcase emerging talent and returners as they compete at the Lexus US Open on the Longboard Tour and Challenger Series.
Lexus US Open of Surfing Welcomes New Partners: NO CAP! Moto Show, Neutrogena, eero, Spongebob, and More
On-the-sand entertainment will feature the high-flying action from freestyle motocross legend and 16-time X Games medalist Jarryd McNeil & Friends, brought to you by NO CAP! Soda Pop. Jarryd McNeil, Taka Higashino, Wyatt Fontenot, and Levia Farias will showcase their extreme motocross skills right on the beach on the south side of the Huntington Beach Pier. Show times will be held on Saturday, July 26th, and Sunday, July 27th at 11:00 a.m., 1:00 p.m., and 3:00 p.m.
Neutrogena® is proud to partner with the WSL to promote sun safety at the US Open of Surfing. At the Neutrogena® surf shack, fans can enjoy free sunscreen samples and learn about the importance of daily sun protection.
eero, the Official Mesh Sponsor of the WSL in North America, will provide free WiFi zones throughout the event site. Attendees will experience firsthand how eero's mesh WiFi delivers reliable connectivity across VIP areas, vendor spaces, and operational zones, enabling real-time sharing between athletes, creators, and fans.
On July 28, surf fans are invited to enjoy a special beachside screening of Prime Video's Surf Girls: International powered by eero Outdoor 7, featuring surprise guest appearances, giveaways, and a behind-the-scenes Q&A panel. The first episode of the show will be streaming thanks to Outdoor 7's 15,000 square feet of fast, reliable outdoor WiFi coverage.
Families and kids of all ages are invited to dive into Bikini Bottom with Nickelodeon's SpongeBob SquarePants. The activation will feature interactive fun and exclusive giveaways.
Lexus Offers Premium Space for Fans
The Lexus House, open daily from 9:00 a.m. to 4:00 p.m., will serve as the central hub for community-building at the 2025 Lexus US Open of Surfing in Huntington Beach, Calif.
Offering a premium space to take in the action, surf fans are welcome to enjoy prime viewing, Lexus Culinary Masters-inspired bites, an autograph signing with CT surfer, Griffin Colapinto, as well as the automaker's latest lineup, including the Lexus Surf LX concept vehicle.
In collaboration with LA-based clothing brand, Free & Easy, the Lexus House will also display a capsule collection of exclusive event merchandise, including premium apparel, surfboards, beach bags, and other surf-inspired goods. A limited quantity of products will be given away to fans daily.
The partnership, now in its third year, leverages Complex as the leading platform shaping global youth culture and celebrates the intersection of diversity, community, sports, and luxury. Through the alignment with AGDITS and Williams, Lexus and Complex continue to spotlight inclusion within the sport of surf and spotlight untold stories from the edge of culture.
In addition to on-site activations, Lexus-branded content will be found on WSL live event broadcasts and across WSL and Complex social channels.
Pacifico, 805, i-Heart, and Hoag Return to Huntington Beach
Pacifico will offer complimentary airbrushed hats and fun giveaways over the two event weekends. Additionally, patrons 21 and over will be able to go to the beach bar open every day throughout the event (21+ only).
805 will be back again this year with an epic beer deck at the Beach Bar. This year, they will also be in the partnership village sampling their new non-alcoholic product, 8 Zero 5 (21+ only), and doing some fun giveaways with Cali Squeeze (21+ only, enjoy responsibly).
iHeartRadio's 102.7 KIIS FM and ALT 98.7 will be at the event in Huntington Beach throughout the festival to enhance the beachfront experience. Guests can swing by the beach bar for live DJ sets, win exclusive prizes like concert tickets, a private surf lesson, and more, and watch live radio broadcasts and interviews with professional surfers.
2025 will mark the third year of the partnership between Hoag and the World Surf League. This year, as the WSL's Official Hospital Partner, Hoag will bring its biggest and most engaging experience yet, with photo opportunities and a Surf Simulator for fans to test their skills.
Catch All the Live Music Performances at the Lexus US Open of Surfing
This year's Lexus US Open will host the Sundown Sets music festival, a series of live music performances on the sand in the Beach Bar, south of the Huntington Beach Pier. All shows are ages 21+ only, and ID will be required upon entry. A portion of ticket sales benefits the Surfrider Foundation, which works to protect and preserve the world's oceans and beaches. For more information, please visit the WSL Presents: Sundown Sets Eventbrite page.
- Common Kings: Sat, Jul 26 at 5:00 PM
- Reggae Sunday featuring Capital Dub, Lively Up, and Casey Smiles: Sun, Jul 27 at 4:00 PM
- Chevy Metal / The Alive: Fri, Aug 1 at 5:00 PM
- Yachty by Nature: Sat, Aug 2 at 4:00 PM